Pitch PRIVACY POLICY
Privacy Policy – Last updated 7th August, 2025
1. Who are we?
This website (‘Site’) is operated by PVM Golf Limited, trading as Pitch, a company registered in England and Wales under registration number 15605839 (‘Pitch’, ‘we’, ‘us’ and/or ‘our’). You can contact us as indicated under the ‘Contact’ section on our website or email our Data Protection Officer (DPO) at privacy@pitchgolf.com.The data controller responsible for your personal data is the Pitch company, with whom you contract as a customer, member, or membership applicant.Registered office address:
PVM Golf Limited
Lynton House, 7-12 Tavistock Square
London, United Kingdom
WC1H 9BQ
2. What is this privacy policy for?
This privacy policy (‘Privacy Policy’) applies to personal data that we collect from you as a user of this Site or as a membership applicant, member, or customer (‘you’ or ‘your’ being interpreted accordingly). It explains what personal data we collect, why we collect it, how we use it, the legal basis for processing, and your rights under applicable privacy laws, including the UK General Data Protection Regulation (‘GDPR’).‘Personal data’ means any information that relates to you and from which you can be identified.By using our Site or submitting your personal data, you accept the terms of this Privacy Policy.
3. Children’s Data
Our services and membership offerings are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If you believe that a child has provided us with personal data, please contact us at privacy@pitchgolf.com, and we will take steps to delete such information.
4. The personal data we collect
We collect the following personal data about you:Membership application
The personal details you provide when submitting a membership application either online or in person, and when you register through the Site. This includes your name, address, email address; business address and phone number; gender and date of birth; country; a picture of yourself; information about your work and other information that you elect to provide to support your application and other information that you elect to disclose in your user profile on the Site. We also collect information about your debit/credit card and bank account information provided by you to our payment service providers. We require this information for the purpose of recording and processing your membership application (and administering your membership). For further details, please also refer to the section below headed ‘Payment information’.Reservation information
Guest information, such as your first and last name, email address, billing and payment information (for further details, please also refer to the section below headed ‘Payment information’). Personal data collected in relation to reservations such as bay bookings will be processed in accordance with a privacy policy provided at the time of requesting a reservation. Please ensure that you read our privacy notice on the reservation website that we may provide to you when we collect, or process, your personal data.Site and Pitch Third-Party Digital Channels e.g. Pitch App
We collect information regarding your use of the Site and our third party Digital Channels, e.g. how you engage with the Site and our Digital Channels, including how you interact with content we show to you, videos you watch, how you use and interact with our Pitch App, and what Pitch sites you visit. We also infer your preferences for the purpose of personalising content. We will also process your personal data in order to tell you about our existing Pitch services and opportunities and any new Pitch services and opportunities.Location Information
We may also use GPS technology to determine your current location. Some of Our location-enabled Services require your personal data for the feature to work. If you wish to use the particular feature, you will be asked to consent to your data being used for this purpose. You can enable or disable location services when you use our Site or Digital Channels at any time through your mobile device settings.Capacity planning and tracing information
We also collect information regarding your visits to our Pitch sites for capacity planning purposes and to comply with government guidelines, regulations and mandates.Other information
Personal details you choose to give when corresponding with us by phone or email; participating in user/customer/member surveys, or otherwise visiting and interacting with this Site or any other websites associated with this Site; and personal data that you provide to us when you visit one of our clubs or other premises. We can also combine personal data that you provide to us with other information we collect about you when you make a reservation through third-party services, such as online bay bookings necessary to process your requests.5. Automatically collected personal data
Log data
When you visit our Site, our servers record information (‘log data’), including information that your browser automatically sends whenever you visit the Site. This log data includes your Internet Protocol (‘IP’) address (from which we understand the country you are connecting from at the time you visit the Site), browser type and settings, the date and time of your request.Our Site uses cookies (small text files placed on your device) and similar technologies to distinguish you from other users. This is to provide you with a good user experience when you browse our Site, and allows us to improve its features. For detailed information on the cookies and similar technologies we use, please see our Cookie Policy.
6. How we use your personal data
We use your personal data in the following ways:To acknowledge, confirm and deal with your membership application (and where necessary put you on our waiting list). Such use of your data is necessary in order to implement your request to become a member.Where you are a member, we use it to provide you with membership services, administer your membership account and contact you regarding your use of the services. Such use is necessary to respond to, or implement, your request, and for the performance of the contract between you and us.To complete and fulfill your booking, to process your payment, and provide you with related customer service, including sending confirmations or pre-arrival messages, assist you with meetings, events or celebrations. Such use is necessary for the performance of the contract between you and us.To contact you in connection with user/customer/member surveys, and use any information you choose to submit in response (provided that you gave us your consent to being contacted in this way at the time you provided us with the personal data).To personalise the content you receive and provide you with tailored content that will be of interest to you.To notify you about changes to our service, provide you with user support and enforce our terms, conditions and policies.To detect abuse, fraud and illegal activity on the Site.To conduct analytics, improve, promote and develop the Site and services.To contact you in case you may have been in contact with a person who has or is displaying symptoms of COVID-19 and to comply with government guidelines, regulations and mandates.For other purposes that you consent to at the time of providing your data.
7. Disclosure of your information
We share your personal data with third parties in the following situations:Service providers: For services like payment processing, IT support, hosting, marketing, CRM, analytics.Business transfers: If our business or assets are acquired.Legal reasons: To comply with legal obligations or protect our rights and users.
8. Payment information
Payments are processed by secure third-party providers. Card/payment data may be stored for subscription and future transactions. You may opt out of storage, but you’ll need to re-supply details for purchases.Data is encrypted and stored securely in accordance with legal obligations.
9. Personal data transfers
Your data may be transferred outside the UK/EEA (e.g. to the US). We ensure safeguards are in place, such as Standard Contractual Clauses, to maintain an adequate level of protection.
10. Security
We implement appropriate technical and organisational measures to protect your data. However, no online system is completely secure. You are responsible for keeping login credentials confidential.
11. Data Breaches
In the event of a personal data breach, we will notify affected individuals and authorities (e.g. the ICO) where required by law. Notifications may occur via email or through our website.
12. Personal data retention
We retain data only as long as necessary. Membership records are retained for six years post-termination. Site interaction data is retained for two years after last contact. Marketing data is retained until you unsubscribe.Data may be anonymised and retained for research/statistical purposes.
13. Your personal data protection rights
You have the right to:
– Access your data
– Rectify inaccurate data
– Erase your data
– Restrict or object to processing
– Withdraw consent
– Request data portabilityYou may also lodge a complaint with the UK’s Information Commissioner’s Office (ICO) or your local data protection authority.
14. Updates to this Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on our website. If material changes occur, we ma